How We Test Products in the Freya Beauty Salon

How We Test Products in the Freya Beauty Salon

Let’s face it — there are a LOT of skincare products out there. Fancy packaging, miracle claims, trending ingredients... and more landing on your feed every day.

At Freya Beauty in Naas, we take a completely different approach.

We test everything ourselves — in our salon, on real skin, in real Irish weather, with real clients (and staff!) before it ever hits our shelves or online store.

Here’s how we decide what makes the cut — and why your skin deserves nothing less.

🧴 1. It Starts with Why

We don’t just look at what’s trending — we ask:

• Does this solve a problem our clients actually have?

• Is it safe, stable, and suitable for Irish skin types?

• Is it worth the money? (i.e. not just pretty packaging)

If the answer isn’t a solid yes, it doesn’t even make it past our front desk.

👩🔬 2. We Use It Ourselves — First

Before a product ever touches a client’s face, it touches ours.

We personally trial every new:

• Cleanser, serum, cream, or SPF

• Peels or treatment products

• Foot, hand, nail and tanning ranges

• Vitamins or supplements (like SkinAid)

We look for:

• Reactions or sensitivity

• Texture, smell, feel

• Visible results over time

• Compatibility with other actives

• And — whether it actually does what it claims!

💬 “If we wouldn’t use it on ourselves or our clients — we won’t stock it. Simple.”

💆♀️ 3. Then We Test It in Real Treatments

Once we’re happy with how a product performs personally, we introduce it into real salon treatments — slowly and carefully.

We pay close attention to:

• Skin reactions

• Improvements in texture, hydration, redness, or tone

• How it performs alongside our core ranges (like DMK, Juliette Armand, Margaret Dabbs)

This helps us figure out:

• Who it's best suited for

• What it shouldn’t be used with

• How it fits into a realistic Irish skincare routine

💬 4. We Talk to You

We get client feedback straight away — from women in their 30s, 40s, and 50s who are:

• Working full-time

• Managing busy homes

• Dealing with sensitive, hormonal or tired skin

• Sick of wasting money on products that don’t deliver

Their feedback is gold — and if a product doesn't hold up in real life, it’s off the shelf.

🧠 5. We Train Constantly

We’re not guessing. We’re trained in ingredient science, product chemistry, and advanced skin function — so we know how active ingredients interact (and which combos to avoid).

We work closely with:

• DMK — one of the most results-driven pro brands on the market

• Juliette Armand — a powerhouse in targeted skin correction

• Margaret Dabbs, Vita Liberata, HD Brows, and more

We keep our knowledge sharp so you don’t have to play skincare roulette.

🙌 Final Thoughts: If It’s On Our Shelves, It Works

There’s no room for fluff at Freya.

We only stock what we’ve personally tested, love using, and know works — especially for real Irish skin, real life, and real results.

📍 Visit us at Freya Beauty, Naas – we’ll walk you through what suits you.
🛒 Shop our tested and trusted products at freya.ie
💬 Not sure where to start? DM us on Instagram or pop in for a chat!